The Internet, social media and digital marketing methods are here to stay.
At Bridgewater Graphics we believe it’s a good idea to include digital advertising as part of your overall marketing campaign. There are, however, many applications for print media that electronic media simply cannot replace including, most importantly, the human element and tangible aspects that print media offers.
As technology becomes ever more sophisticated, businesses should consider using print, not as an alternative to digital, but as a way of bridging the gap between these two essential marketing tools. A great example of print to digital technology is a QR code – an image/code printed on a marketing piece, which when scanned by a cell phone provides a direct link to the corresponding website.
There is nothing like a well-done tangible marketing piece that reads well and is visually appealing. It helps your company stand out provides credibility over your competitors. For example, let’s compare this to e-greeting cards. When first introduced, e-greeting cards became a popular choice for a variety of occasions. These cards did not hold the same thoughtfulness or personal touch as a card that someone purchased, inscribed and mailed. As a result, people rarely send e-greeting cards anymore and have chosen to return to using paper cards.
When deciding if your promotion or message is better suited for print or digital marketing consider the benefits of both. Print pieces offer both visual and touchable qualities that add a sense of credibility to your brand. Print material captures attention, generates interest and serves as a lasting business presence. By optimizing your print promotions you can create marketing campaigns that not only stand apart, but also do a great job of bringing customers from a print ad to your website or sales promotion.
- Business cards
- Rack cards
- Memo & notepads
- Tear-away cards