Logo Design

Logos are a critical aspect of business marketing and Bridgewater Graphics will work with you to achieve a desired logo that will best represent your company.

As a company’s major graphical representation, a logo anchors a company’s brand and becomes the single most visible exposure of the company within the target market. For this reason, a well-designed logo is an essential part of any company’s overall marketing strategy.


Corporate logos are intended to be the “face” of a company. A logo is a graphical display of a company’s unique identity. Through creative use of colour, fonts and images logos provide essential information about a company, allowing customers to identify with the company’s core brand. A company’s logo also provides an anchor point for the various fonts, colors and design choices for all other business marketing materials.

Brand Identity

Logos are the chief visual component of a company’s overall brand identity. The logo appears on stationery, websites, business cards and advertising. For that reason, a well-designed logo can contribute to business recognition and success, while a substandard logo might suggest a non-professional environment and turn off potential customers.

Design Principles

Effective logos should be unique and comprehensible to potential customers. Although there are countless choices for colour, visual elements and typography, a logo should help convey general information about the company, or be designed to reflect its essence.

Common Mistakes

Small businesses sometimes play it fast-and-loose with logos, paying insufficient attention to proper size and positioning or surrounding them with images, such as clipart, that compete visually with the logo itself. Avoid re-creating different types of logos for specific purposes (e.g., letterhead and business cards) or having similar but non-identical versions for print and online purposes.