A good website is much more than pretty images and text. We will begin by determining who your clientele will be and how you hope they will respond to your website. Before designing a website you may want to consider the following:
- What goals do I have?
- What type of customers do I want to attract?
- What key elements of my business do I want to highlight?
- What type of actions will my customers be able to select?
- How will I follow up with visitors to my website?
- How will I integrate my website into my overall marketing plans?
- How will I use my website to engage my existing customers?
- What types of other social media links do I want on my website?
Once you are able to answer these questions comfortably, Bridgewater Graphics will help assist you in creating a website design that will offer visitors a rewarding experience, generate interest in your company and encourage that important first contact.
The internet has changed the way we do business and altered the way consumers shop for goods and services. Customers are affected by the internet and it has changed the way businesses market themselves, particularly through use of a website. Websites offer significant opportunities to create a strong business presence. For a small investment, a website will reach prospective customers well beyond a standard market area and expose them to your goods and services. It will keep you in touch with your target market, engage your customers and help you better understand what products or services they are seeking. Having a website offers companies a highly visible avenue to potentially increase orders, boost cash flow and help service customers better. Bridgewater Graphics is there to assist clients with website planning, and to help answer questions to get it off the ground.
Your website is more than pleasing colours and images, it will have function. A lot of businesses place too much emphasis on the graphic design of their website and not enough on its function. Bridgewater Graphics will make your website look appealing but the return on investment of your website will come from its function.
Website content is one of the most crucial aspects of educating consumers about who you are and what you have to offer. Many websites are visually appealing but the content is largely “fluff”. Some sites initially have adequate content but fail to keep it fresh and up-to-date. Countless options are available to help your website stand out such as use of photos, PDFs, videos, tables of information, client testimonials and other related information. These elements will engage your customer visually, emotionally and intellectually and encourage them to want to learn more. The content of your website will take more work to create than the design and careful planning is required. Headings, text, images, calls-to-action and links that populate your website will determine most of its performance. The content determines how potential customers and search engines find your website.
Websites are mostly commonly visited via referrals, searches or directly. Referrals to your site can be from other online resources such as a business directory, online advertisement, an email with a link or another website. Your website may be found through the use of a popular search engine, or by directly entering the domain name, e.g. ‘www.yourcompany.com’ into their Internet browser.
With regard to search engines, your website must be created in a way that will make it easy and compelling for Google, Yahoo, Bing etc. to index its content. Your domain name (www.yourname.com) should be on all your advertisements including truck panels, signs, business cards, stationery and any other printed materials you produce. The bottom line is that you need to plan and manage any or all of these elements to maximize your website traffic.
How long it will it take to develop your website will depend on what you want your web site to do, to look like and to say. Generally, a website may take a few weeks to few months to create and then launch, again depending on how large or complex the site is.